*Optional* 10:00 a.m. - Noon - The Mammoth Story (Participants can travel to the Mammoth HQ and take a tour of their Meriden facility, JW playground, JW football field, & grab lunch at B&B. Small gift for those that attend; approx. 20-30) 601 E Wyandotte St, Meriden, KS 66512

1:00-2:15 p.m. - Kickoff event @ USA-Kansas Office (1420 SW Arrowhead Rd., Topeka, KS 66604)

Nick Westergaard - Author, Speaker, & Educator

• Nick spent his career building standout brands at organizations of all sizes—from small businesses to Fortune 500 companies to President Obama’s Jobs Council. As a lecturer at the University of Iowa’s Tippie College of Business, he leads the Story Lab program—helping students stand out through the power of storytelling. Nick is the author of Brand Now and Get Scrappy and a sought-after keynote speaker at conferences and corporate events throughout the world.

2:30 - 3:30 p.m. - Austin Karr, Monkeythis - Harnessing the Power of Social Media: Ignite Your District's Digital Engagement!

• Discover the untapped potential of social media for your school district! This dynamic presentation will empower you with innovative techniques to unlock the full potential of social media as a captivating communication and engagement tool.

5pm-6pm – Reception

6pm-8pm – Dinner (In-house steak dinner and drinks provided by Mammoth)

7:45 a.m. - Continental Breakfast

8:00-8:15 a.m. - Recap of Day 1

8:15-9:15 a.m. - KASB - Kristen Magette - Secret Sauce: Clear Priorities + Best Practices = Real Results

9:25-10:25 a.m. - Marcus Officer - Building Truth in your Message

• Marcus Officer joined the FOX4 News team in January 2017. You can see him on the FOX4 Morning Show starting at 4:30 a.m. Marcus’ stories have reached national and international audiences. He has anchored and reported various news and sports events. Notable stories include: The Chiefs Super Bowl Parade (2020), Royals Spring Training (2019), and the Lockhart Hot Air Balloon Crash (2016). He is a native Texan and spent the early part of his broadcasting career in the Lone Star State with stops in Austin, College Station and San Angelo. Marcus graduated from Texas Tech University in 2011 with a bachelor’s degree in Broadcast Journalism.

10:30-11:30 a.m. - KanSPRA – Facilitators: Dr. Ben Boothe, KanSPRA President; Jake Potter, KanSPRA Northeast Regional Vice President: What Are You Doing and Why?

• Leaders of the Kansas School Public Relations Association (KanSPRA) will share takeaway tips for strategic and effective school communications that any education professional could adapt and employ.

  They also will tell you about their organization and opportunities for you to get involved, including by attending the upcoming KanSPRA Fall Conference.

11:30 a.m. - Closing Remarks/Door Prizes